Our Instagram Campaign included: Weekly Friday Updates, Sneak Peak Saturdays, Character Highlights, Banner Poster, 2 reels every week, Senior Spotlights, Spotlight Organization Awareness, and various other promotional videos.
AJ took the lead on making sure that we filmed at least 3 TikToks/Reels every week. Our best video received over 373,000 views!
We understood that the target audience of Facebook is older, so we chose to post our "Teacher Lip-Sync Video," because we knew this would attract the most attention. It received over 10,000 views!
After careful planning and scheduling, publicity crew picked a day where we had FOUR HOUR long photoshoot! Brinley and Sofie took the lead on posing each of the characters, and we even had a student in the crew take the pictures. We also recorded countless promotional videos on this day, so it was incredibly productive
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